UK Gambling Advertising Code Released
The new voluntary advertising code agreed by the UK’s gambling industry has been released and includes an evening watershed on TV advertising and a guarantee to end advertising on children’s replica football shirts.
Under the new agreement, adverts will also carry gambleaware banners akin to the drinkaware warnings on alcohol related advertising.
Twelve industry bodies, including the Association of British Bookmakers (ABB), the Bingo Association and the British Casino Association (BCA), decided on the new codes after reported pressure from new Culture Secretary James Purnell.
Exceptions to the 9pm advertising watershed include ads for the National Lottery and bingo, which have always been able to advertise on TV, and betting around televised sporting events such as Premiership and English International games.
Tags:UK gambling,
UK gambling ads,
UK gambling laws
