888, Blue Square to launch white-label sports betting services
speculations are rising as the online gaming group 888.com is to launch a sports betting service by the end of the year. 888 is said to deal with Blue Square to provide a sports betting white label that will see it competing with Ladbrokes.
Industry rumour suggests the Rank online gaming subsidiary is at the head of the running to provide the European-focused gaming giant with a full sports betting service.
Gigi Levy, chief executive at 888, refused to comment on the story only saying that “nothing is finalised”. Blue Square likewise refused to comment on the speculation.
Levy has previously promised that 888 would be entering the sportsbetting market by the end of the year.
Entering into a white-label deal would bring to an end the speculation that 888 would either buy an existing sportsbook operation or build one from scratch, at least in the short to medium-term.
