Jackpot Madness, Prima Network brands will be phased out
Microgaming is to bring its Jackpot Madness and Prima Network brands under the single Microgaming brand.
The change will mean Microgaming Poker Network and Microgaming Progressive Network will replace the old names and a ‘Powered by Microgaming’ seal will appear on the sites, which use the company’s software. Both the Jackpot Madness and Prima Network brands will be phased out by late summer.
Both of these websites will be integrated into a new microgaming.com website. In the case of The Prima Network, the company will no longer run Monte Carlo Millions, though it said it is looking at other marketing opportunities. By focusing on one single brand, the company believes it can create greater impact in a consolidating market.
