Dec. 12, 2005 

Traffic.Media announced the acquisition of OddJack.com, the Gambling Guide from the Gawker Media blogging network of influential blogger Nick Denton. The sale includes the Oddjack.com domain name and all web site assets such as story archives, logos and trade marks.

OddJack, the Gambling Guide is one of the most recognized gambling blogs. Launched in July 2005, OddJack immediately catalpulted the online gambling industry to the blogosphere thanks to the influence of Gawker Media and the witty craftsmanship of editor  A.J. Daulerio.

As the first gambling blog to be part of the mainstream blogosphere, powered by Nick Denton’s Gawker Media (Defamer, Sploid, Wonkette, Gizmodo), OddJack carved a spot for online gambling that other blogging networks soon followed with their own gambling blogs.

According to Traffic.Media sources, OddJack is a good fit to their interactive marketing strategy. They see OddJack as a blog linked to by mainstream blogging community including the Gawker web sites. Oddjack will be a platform for relevant, in-depth and engaging content for audiences that will never directly visit an online gambling web site or directly search for online gambling material. Traffic.Media expects its online gambling industry clients to reap immediate benefits from the visitors brought in by and through Oddjack. 

Trapik.Media is an interactive marketing firm servicing vertical markets such as the online gambling industry. Traffic.Media specializes on development of compelling content and intelligent distribution to the target audience.

Traffic.Media also acquired WagerTalk, the Sports Betting Forum in August of 2005, height of NFL Football pre-season games. WagerTalk is one of the original community message boards that concentrated on sports betting. The WagerTalk acquisition is reportedly poised to pay off with the traffic from Superbowl XL in Detroiton February 2006.

Contact:

Traffic.Media traffic.media@gmail.com

This entry was posted on Saturday, December 17th, 2005 at 8:44 pm and is filed under Gambling Industry News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.