New Online Casino in Super Bowl Host City
Super Bowl XL is not the only sports and recreation big event putting Detroit on the map in February 2006. Coinciding with the National Football League’s season finale, a new online casino named Motown Legends Casino is slated to go live in Detroit come February.
Detroit, dubbed as Motown capital, is the venue of choice for various launch events for Motown Legends Casino. Investors of the new online casino are mainly Motown artists, top-billed by The Four Tops and The Miracles. Investing Motown musicians also include the Contours, the Dramatics, and Freda and Scherrie Payne.
According to Strather & Associates, a development and investment firm operating the new Internet casino, Motown artists have the kind of popularity that transcends generations and worldwide boundaries. This can significantly boost publicity for the online gaming industry’s newcomer, and provide a competitive edge.
Motown artists’ global familiarity across ages especially matters as Motown Legends Casino will accept online bets coming from 64 countries where Internet gaming is allowed, including the United Kingdom. Online casino players from the United States can play on-site for fun, an option that is still expected to generate advertising revenue.
Strather & Associates have tapped Nevada’s Atlantis Internet Group, a gaming management and software company, to provide the online casino software technology.
A kickoff party for the new Motown Legends Casino is slated for February 4, 2006, the eve of Super Bowl XL, which will be held at Fort Field in Detroit. Numerous Super Bowl parties and events are likely to fall on the same day as the online casino’s launch, set to take place at Detroit’s Masonic Temple.
In addition, there are plans to hold a four-month international musical tour in April as part of marketing efforts for Motown Legends Casino. Tentatively called Motown Music Fest, the tour will include Paris, London, Tokyo, and Shanghai.
