New Gaming Act on to UK Gambling Ads
Britain’s new Gaming Act will aim to regulate a wider coverage of online gambling operators, and thereby serve as a stricter watchdog to advertising. This was according to Tessa Jowell, Secretary of State for Culture, Media and Sport, speaking before attendees at the annual general meeting of the British Casino Association.
The Gaming Act of 1968 clearly states the illegality of an advertisement that offers any incentive, inducement, or encouragement to gamble. The law in its present form, however, fails to cover a majority of online gambling companies operating offshore, admits Jowell.
The new Gaming Act, which will take effect in 2007, will expands its scope to include those overseas gambling operators. A heavier penalty, from £5,000 in fines up to two years of imprisonment, will be imposed on law violators.
Prior to 2007, the British lawmakers will work in consultation with the Gaming Board in defining when online gambling advertising is acceptable and when it is not, adds Jowell.
